Who is Joe Jones?
Joe Jones is a creative who likes building things: ideas, brands, campaigns and the teams behind them.
With over 10 years’ experience working across brand, campaigns and digital-first content, Joe spends most of his time turning strategy into creative that people actually want to engage with. He works across social, digital, film, animation and print, taking ideas from early scribbles through to finished work out in the world.
Joe is hands-on by nature. He enjoys setting creative direction, shaping strong platforms and art directing work, but he’s just as happy jumping into the detail when it helps make the idea better. He believes the best work comes from clear thinking, strong craft and a willingness to play, test and push ideas a little further than feels comfortable.
A digital native, Joe is particularly interested in work that entertains, sparks curiosity and feels human rather than over-polished. He’s a big believer in creativity as a team sport, and enjoys supporting other creatives, encouraging curiosity and creating space for ideas to grow.
Joe is drawn to brands that value imagination, optimism and creativity as serious tools and to environments where making things is as important as thinking about them.
This portfolio is a selection of work that reflects how Joe approaches creativity: thoughtful, collaborative, hands-on, and always built to connect with people.
Work
Curriculum Vitae
Work experience
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As Design Lead, I operate as an in-house creative studio within the Bayes Marketing team. I am responsible for campaign visual, brand identity and creative delivery across digital, print, film, social and events channels.
My main responsibilities involve:
Leading the creative development of integrated campaigns, producing concept-led visuals and storytelling that communicate complex subjects to global audiences.
Acting as senior designer and brand guardian for Bayes Business School, owning the visual identity, brand guidelines and campaign look and feel across all channels.
Developing key visuals, motion assets and campaign toolkits used across web, social, video, print, email, event spaces and out of home.
Providing art direction on photography, video, animation and design projects, working closely with marketing, content and external partners.
Building modular design systems and templates to support large scale content creation while maintaining high creative standards.
Managing multiple concurrent projects in a fast-paced environment, balancing strategic objectives with strong visual execution.
Line managing designers and content creators, providing creative direction, feedback and mentoring to raise overall design quality.
Ensuring all creative work meeting accessibility, usability and brand standards while remaining visually engaging and audience focused.
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As Social and Content Producer I delivered digital-first campaigns and visual content across social, web, film, and print, working within a high-output marketing team producing creative for global audiences.
My main responsibilities involved:
Developed campaign concepts and visual assets for recruitment, brand, and international marketing activity.
Produced video, animation, and social content as part of integrated campaign rollouts.
Created artwork and motion graphics for use across social platforms, websites, landing pages, and promotional materials.
Worked closely with senior marketing stakeholders to translate briefs into clear, engaging creative solutions.
Art-directed external suppliers including videographers, photographers, and designers to ensure consistency with brand guidelines.
Applied UX/UI principles to improve the performance and usability of campaign microsites and digital assets.
Used audience insight and analytics to refine creative output and improve engagement.
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As Faculty Designer I produced campaign design and visual assets across print, digital, and social channels within a global university brand.
My main responsibilities involved:
I designed campaign materials, marketing visuals, and brand assets across multiple faculties.
Developed visual identities for projects and initiatives within established brand guidelines.
Worked with communications and marketing teams to deliver integrated campaign work.
Contributed to the development of templates, toolkits, and visual systems to support consistent design delivery.
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As a Freelance Graphic Designer, I worked with clients across cultural, retail, and creative sectors producing branding, campaign visuals, and promotional design.
My main responsibilities involved:
I developed brand identities, campaign graphics, and marketing materials for small businesses and independent organisations.
Worked directly with clients to shape briefs, develop concepts, and deliver creative solutions.
Produced print, digital, and web design work under tight deadlines.
Education, skills and training
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University of the West of England | Media Practice | 2:1 BA Hons | 2009 – 2012
My degree in Media Practice provided an in-depth understanding of the media industry, from broadcast through to experimental It equipped me with essential skills including video recording and editing, script writing, project management, post-production, media asset management, sound recording and editing, web content and design, copywriting, analytical skills, attention to detail, networking, and client relations.
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Design:
Adobe After Effects, Illustrator, InDesign, Photoshop, Premier Pro and Audition
Productivity software:
Trello, Outlook, Teams, Office 365, SharePoint, Word, Excel and PowerPoint
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Strategic Brand Management – CIM,
Strategic Marketing Masterclass – CIM
Content Strategy – CIM
Visual Identity – UAL
UI and Visual Design – UAL
Leading with Clarity and Impact – City St George’s, University of London
Practical Skills for Managers – City St George’s, University of London
Advanced Adobe After Effects, Illustrator and Premier Pro – Media Training Ltd