Who is Joe Jones?

Lead the in-house creative function within Marketing & External Relations, responsible for developing and delivering integrated campaigns that build brand reputation, engagement and differentiation across digital and offline channels.

• Act as senior creative lead and brand guardian, ensuring all campaign work expresses a coherent, contemporary brand identity across social, digital, film, animation and print.

• Own and steward the Bayes Business School brand, taking full responsibility for its visual identity, application and evolution, and ensuring consistent, high-quality brand expression across all touchpoints and markets.

• Develop campaign concepts and creative platforms from brief to execution, balancing strategic objectives with bold, audience-led creative thinking.

• Provide hands-on art direction across high-impact design and motion projects, while guiding the wider creative process through informal leadership and clear creative direction.

• Partner closely with marketing, communications and senior stakeholders to translate insight and strategy into effective creative solutions.

• Line-manage and mentor creative and social talent, raising creative standards and encouraging experimentation and innovation.

• Oversee multiple concurrent projects in a fast-paced environment, ensuring quality, consistency and timely delivery.

Played a central role in shaping and delivering a digital-first content strategy, producing integrated campaign content designed to engage global audiences across multiple platforms.

• Led the development of social and digital campaigns, creating content ecosystems spanning video, animation, interactive experiences, blogs, and social media.

• Collaborated with senior marketing leadership to develop creative approaches aligned to institutional strategy and brand positioning.

   

• Owned the end-to-end content production process, from ideation and storyboarding through to execution and optimisation.

• Created original campaign artwork and visual assets across social, digital and print, ensuring strong art direction, visual consistency and alignment with the wider brand and campaign objectives.

• Used analytics and audience insight to refine creative outputs and improve campaign effectiveness.

• Commissioned and art-directed external creative where required, ensuring consistency with brand and creative vision.

DescriptDelivered creative solutions across print and digital campaigns for a major global university brand.

• Developed creative concepts and visual identities for faculty-level campaigns, working across digital, social and print.

• Supported integrated marketing initiatives through strong art direction and high-quality design execution.

• Worked closely with social and communications teams to ensure consistency and effectiveness across channels.ion text goes here

Worked with clients across the creative, cultural and retail sectors, delivering brand identities and campaign assets.

• Developed brand and campaign work for independent businesses, artists and national retail brands.

• Built experience working directly with clients, shaping briefs and delivering creative solutions under tight timelines.